Global Money Week (GMW) 2025 kicked off with an exciting new theme created by the Aflatoun network, “Think Before You Follow – Building Social and Financial Resilience for Life.”
The initiative, which aims to raise global awareness about the importance of financial literacy among young people, will run from March 17th to March 21st, 2025.
GMW 2025, a spin-off from Aflatoun Day, coordinated by OECD, will reach millions of children and youth across 176 countries. The week-long campaign promotes financial and social resilience, teaching young people how to make informed decisions, manage their money, and adapt to the challenges they face in an ever-evolving financial landscape.
Through this year’s theme, the Aflatoun movement highlights the need for critical thinking in the face of financial pressures – from peer influence to misleading advice – encouraging young people to build strong money management skills and their social resilience.
“We are determined to empower the next generations with the tools they need to succeed financially. By promoting critical thinking and financial resilience, Global Money Week and Aflatoun Day 2025 events will showcase that young people know how to navigate complex financial choices and will be able to secure a stable future,” said Roeland Monasch, CEO, Aflatoun International. “It is our obligation and role to continuously equip them with the knowledge and resources to make informed financial decisions, ensuring they are prepared for the challenges and opportunities that lie ahead in their financial journeys. In every corner of the world.”
Key elements of Aflatoun’s Global Money Week 2025 set of events:
- Educational content: during the Global Money Week, Aflatoun partners will share key educational resources, highlight the importance of financial literacy, and showcase activities held during virtual events, including live online meetings and webinars, videos, and more.
- Youth-led interactive activities: through interactive Zoom calls and online engagements, young people will have the opportunity to exchange their best experiences with Social and Financial Education and learn from financial experts, ask questions, and deepen their understanding of learning about managing money with Aflatoun and its active learning model – in all corners of the world.
- Regional engagement: Aflatoun network partners are hosting events, creating content, and sharing educational resources to highlight their ongoing initiatives and engagement.
How everyone can get involved in GMW 2025 celebrations?
- Social media – share your experiences and activities, connect with us and comment using the hashtags #GMW2025 #GlobalMoneyWeek2025 #AflatounDay #LearnShareEmpower #JoinTheMovement. Follow the campaign on Aflatoun’s social media channels for daily updates, including videos, educational content, and partner highlights.
Facebook LinkedIn Instagram - Join the Movement – join the global effort to empower young people through financial education. Visit https://gmw.aflatoun.org to find more information about how you can get involved and see other Aflatoun partners in action! Visit our GMW landing page to access: Global Money Week – Aflatoun Day
As Global Money Week 2025 unfolds, we invite you to support this vital campaign. Together, we can help equip the next generation with the skills to make sound financial decisions, today and in the future!